Zeus Kerravala is the founder of ZK Research, where he provides strategic counsel to IT managers, vendors, and the financial community. With a career spanning over three decades, he is widely recognized as one of the world’s top IT analysts, frequently cited for his expertise in networking, cloud computing, and the emerging "Agentic AI" landscape. Before founding ZK Research, Kerravala spent a decade at the Yankee Group. His transition into analysis followed a successful career in corporate IT, where he held several high-level leadership positions including VP and Deputy CIO of Ferris Baker Watts.

Kerravala has carved out a unique niche as a primary authority on how next-gen technology is revolutionizing professional sports. He frequently explores the "game within the game," analyzing how high-performance infrastructure translates into competitive advantages on the field and better engagement in the stands.